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Museum of Professions for Aktion Media Group
◦ Case / 2021 · Moscow / Zemelny Business Centre

Museum of Professions for Aktion Media Group

A permanent interactive museum in Aktion’s new office, bringing together 13 professional profiles, three games with physical controls, information displays, a personalised photo experience, and one content-control system.

← Project archive
interactive
Year
2021
Venue
Moscow / Zemelny Business Centre
Project / event
Aktion Media Group Museum of Professions
Format and technologies
interactive · museum · unity · software
—— Corporate museum / Moscow / 2020–2021

A profession becomes an interactive system

For Aktion Media Group’s new office, Kedr developed the digital layer of the Museum of Professions—from the core concept and visual language to applications, content, and operator control.

professional profiles
13
Unity games
3
control system
1
development and launch
2020–2021
Visualisation of Aktion Media Group’s Museum of Professions
Visualisation of the space and digital exhibits · Kedr Visuals archive
01 / Experience logic

Visitor journey

A badge connects each visitor to a selected profession. The museum carries that context from one installation to the next, then returns a personalised digital result.

01

Scan the badge

An integrated scanner reads the QR code and the data required to start a personalised session.

02

Select a profession

An operator changes the active theme on a tablet; interfaces and media receive the same professional profile.

03

Explore the route

Information displays, games, and Photomechanics reveal the subject through different forms of interaction.

04

Receive the portrait

The image with a 3D object is routed to print, email, and a server for QR-based download.

02 / Control

One command reaches the whole museum

A custom ControlApp connects the operator tablet, Unity applications, media displays, and photo-delivery services. Switching the profession becomes a system event rather than a manual change in every zone.

01

Tablet

Profession selection and service commands in a browser-based interface.

02

ControlApp

A Node.js service distributes state and connects subsystems over OSC/UDP and WebSocket.

03

Exhibition

Unity games, BrightSign displays, the media wall, and Photomechanics receive one coordinated context.

13 professions in one content model

The structure was not tied to a single storyline: each profession received its own material, visual objects, and presentation scenarios.

  1. Accountant
  2. HR specialist
  3. Lawyer
  4. Occupational safety specialist
  5. Chief financial officer
  6. Medical service manager
  7. Head nurse
  8. Chief physician
  9. Pharmacist
  10. School principal
  11. Kindergarten director
  12. Contract manager
  13. Chief executive officer
03 / Play layer

Three mechanics, three ways to act

The games were built in Unity around physical input. Across the hardware layer, a pedal, a pair of buttons, and a joystick provide legible controls for short museum sessions.

Law Labyrinth game
Law Labyrinth development build · Unity · Kedr Visuals archive
01

Bureaucracy Jump

A fast-paced route through a corridor of paperwork and obstacles turns a familiar professional metaphor into a short challenge.

02

Law Labyrinth

Players illuminate a path through a maze of legal terms; the visible area expands as they progress.

03

Career Ladder

A two-button upward movement mechanic with bonuses, changing pace, distance tracking, and a final ranking.

04 / Information and personalised content

From shared history to a personal image

Multilingual information displays with monophone handsets run on BrightSign. Photomechanics carries the selected profession into a personal portrait: visitors choose a 3D object, take a picture, and receive the finished file.

Photomechanics interface with a profession-related 3D object
Photomechanics prototype: object selection, capture, and personal delivery · Kedr Visuals archive
05 / R&D and reliability

The touch-free idea was tested—not treated as an end in itself

During development, the team built an input prototype using air flow and distance sensors. Testing led to physical controls for the permanent exhibition: they are read more accurately, explained more quickly, and remain steadier in daily use.

06 / Evolution

A museum mechanic became a mobile kiosk

Law Labyrinth was later adapted for a standalone kiosk and off-site presentations at the Russian National Museum of Music and the State Kremlin Palace. The interface and scenario gained an autonomous mode for rapid setup outside the permanent exhibition.

07 / Kedr scope

From the first concept to an operational digital system

01

Concept and scenarios

Exhibition logic, visitor journey, game mechanics, and information experiences.

02

Visual system

One language for 13 professions, interfaces, and 2D/3D graphics.

03

Applications

Unity projects, Photomechanics, QR flows, and result-delivery services.

04

Control

ControlApp, the operator interface, and shared state across subsystems.

05

Media content

Profession stories, animation, game states, and screen content.

06

Configuration

Software-system assembly, prototype testing, and final setup.

Technology stack

Unity / C#Node.js / Express / PugOSC / UDP / WebSocketBrightSignAzure KinectAfter Effects / Cinema 4DQR / email / printMadMapper / Art-Net
08 / Media

The system in its spatial context

Exhibition design visualisation · Kedr Visuals archive
Video: Kedr Visuals · 2021
—— Outcome

A connected museum product—not a collection of screens

One content model unites 13 professional subjects, while shared control logic connects the operator tablet, games, displays, and personalised photography. The architecture supported further development after launch, including a standalone kiosk version of one game.

Publications and sources

Aktion Media GroupAbout the company and Museum of ProfessionsAktion Media Group / 19 August 2021Moving into the new Zemelny officeAktion Media GroupCompany historyAccounting. Taxes. Law / 23 November 202121st accounting conference at the Kremlin
—— Next step

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