Magic Horns — Projection Mapping for EFEST 2022
Magic Horns is a projection mapping piece by Kedr Visuals created for EFEST 2022 in Perm. The work was shown on the facade of the Soldatov Palace of Culture and grew out of research into Komi-Permyak ornament and local ethnic motifs. The architecture becomes a screen where orname...
Ornament becomes an architectural narrative
For EFEST, Kedr created the three-minute film Magic Horns — from Komi-Permyak cultural research, concept, and storyboard to 2D/3D graphics, animation, and original sound design.
- running time
- 3:07
- master facade mask
- 5540×2640
- screening nights
- 2
- all content made by Kedr
- Full cycle
From a forest legend to a sign
The visual language grew from Komi-Permyak ornament, the forest, and antlered animals. A natural shape is distilled into a sign and then unfolds into a pattern across the facade.
Research
Ornament, musical motifs, and local imagery became material for the concept.
Narrative
Village and fire give way to a night forest, animals, and the appearance of a magic sign.
Transformation
Glowing antlers become a geometric module that assembles the architecture into one canvas.
A composition built for the facade
The film was not made for a rectangular screen. The pediment, six columns, windows, central arch, side wings, and roofline guided the motion and scale of every scene.
- digital model width
- 52 m
- central columns
- 6
- working mask ratio
- 2.098:1
A complete in-house content cycle
Cinema 4D
Camera-matched building model, facade geometry, animals, trees, and asset preparation.
Unity
Real-time village and forest scenes, lighting, animal animation, and rendered sequences for compositing.
After Effects
Film assembly, facade-mask compositing, ornament, architectural lighting, and final effects.
Sound
Music direction and sound design synchronized with transitions and architectural accents.
Magic Horns
The work opened EFEST’s facade mapping programme. It was screened on 2 and 3 September 2022 at the Soldatov Palace of Culture in Perm.
Local culture without literal illustration
The team translated a traditional visual language into a contemporary festival film. Ornament is not placed on top of the building: it grows out of the narrative and works with the facade itself.
Festival and coverage
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